Pipeline reporting
Anvil Pro pipeline reporting
The sales reports a dealer should expect from Anvil Pro: pipeline value, quote age, activity, and won and lost reasons.
Based on public product documentation. We have not tested a private account. Sources checked 2026-11-05. Product names belong to their owners; this is an independent guide, not an endorsement.
On this page
Reports that run a sales floor
Anvil Pro lists reporting on its public feature page. The reports that matter for a dealer: pipeline value by rep, quotes by age, activity per rep, and won and lost reasons. Ask to see each one built live, with your own stage names.
The Salesforce angle
Because Anvil Pro is built on Salesforce, reporting depth can be real strength — Salesforce is known for it. It can also mean building a custom report takes someone who knows the platform. Ask which reports come ready and which need setup, and who does that setup after go-live.
What to ask
- Which sales reports come standard?
- Can I build my own report without a support ticket?
- Can a report email itself to me every Monday?
- Can I see activity per rep, not just results?
- What does custom report work cost after go-live?
The rekeying audit
If you build your Monday sales report by hand from spreadsheets and inboxes, count that time. Hours per month times the loaded hourly cost is real money. Use the tool below. Good built-in reports should make most of that labor go away.
A worked task: the custom-report question
Salesforce-based reporting can be deep, but depth has a price: someone has to build the reports. Suggested demo test: ask for one report you actually want — quotes by age by rep — built while you watch. Inputs: one report idea. Expected output: either it appears in minutes, or you learn what custom work costs. The exception to settle: after go-live, who builds your reports? If the answer is a paid engagement, budget for it honestly.
Do this week
Write the three numbers you wish you saw every Monday without asking anyone. Those are the first three reports to request in the demo.
| Report | Question it answers |
|---|---|
| Pipeline by rep | Who is carrying the month? |
| Quotes by age | Which deals are cooling? |
| Activity per rep | Who is doing the work? |
| Won and lost reasons | Why do we really lose? |
Rekeying cost tool
Count the records your team types twice each month. Entered numbers only; illustrative defaults.
| Hours re-typing per month | 6.0 |
| Labor value of that time | $180 |
| Monthly total (labor + software) | $380 |
| Scenario cost per funded dealRe-typing labor plus the software cost you entered only. Not your full cost to close a deal. | $38.00 |
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Sources
- Anvil Pro product page (Tractor Zoom) (checked 2026-11-05)